Fluence
smamrtstack
PRODUCT LAUNCH | CAMPAIGN
Creative | Video Editor | Static: Brenden Singh
Creative Director: Jeff Grace
Chief Creative Officer: Tuesday Pollack
Agency: RP3
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x4 English films (event | social)
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x4 Japanese films (event | social)
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Social Posts
Full Agency delivery, from my end. Making the films with a mix of 3D and Generative Image2Video, hiring V.O. artist; altering creative to go from a static powerpoint B2C to a much more fun, tongue-in-cheek, film -- versus your generic stock video film.
That will be attractive for B2C/B2B. This couples with the statics, with a more creative approach, versus the corporate - for instagram/linkedin, etc… working closely with Fluence Chief Marketing Officer to make these changes.
The focus was on communicating “smart” in a manner that expounds the modular aspect of the new technologically advanced product.
It was a 1-week project start to delivery.