Montblanc
Ultrablack +
what makes you move

PRODUCER: BRENDEN SINGH
CREATIVE DIRECTOR: JOE BURRIN
CG ARTIST: ANATOLIK BELIKOV
CG ARTIST: JACSON MITCHELL
VIDEO EDITOR: HIRO IKIMASTU
AGENCY: W+K Amsterdam

"Ultrablack" CG Film made within W+K Amsterdam, Studio Division.
"What Makes You Move" made within W+K Amsterdam.

The campaign featured the likes of Cillian Murphy, Peggy Gu and Spike Lee & 6x Product Films.

Talent who represented the brand’s ‘where style meets statement’ theme. There were two components to this project: Montblanc Ultrablack Campaign featuring CG Content with 3D scanned products.

The key element of the creative was the focus on the camera angles and lighting, as well as playing with the idea of scale as viewers track up the black but detailed elements of the product. The stylistic use of lighting, and juxtaposing contrast, made this campaign stand out visually.

- 1x CG Film Master
- 3x Hero Films (Cillian Murphy, Spike Lee, Peggy Gu)
- 6x Product Films
- 50+ Visual Merchandising Deliverables
- x32 Social Cutdowns
- OOH 
- DOOH