Montblanc
Ultrablack

PRODUCER: BRENDEN SINGH
CREATIVE DIRECTOR: JOE BURRIN
CG ARTIST: ANATOLIK BELIKOV
CG ARTIST: JACSON MITCHELL
VIDEO EDITOR: HIRO IKIMASTU
AGENCY: W+K Amsterdam

"Ultrablack" Film made within W+K Amsterdam, Studio Division.

The key element of the creative was the focus on the camera angles and lighting, as well as playing with the idea of scale as viewers track up the black but detailed elements of the product. The stylistic use of lighting, and juxtaposing contrast, made this campaign stand out visually.

- 1x CG Film Master
- 50+ Visual Merchandising Deliverables
- OOH 
- DOOH